Iggy’s Detailing: From Startup to Success
Starting a Dream During a Global Crisis
Iggy Hernandez, founder of Iggy’s Detailing, is an inspiring example of perseverance and passion. As a local entrepreneur in Asheville, his goal has always been simple yet powerful: to make cars look fantastic. He launched his company in April of 2020, two weeks after the COVID-19 pandemic changed the world. Despite the uncertainty and challenges, Iggy remained committed to building something of his own.
With no more than a small rented space from a friend on Riverside Drive #556B, Iggy started offering his car detailing service in Asheville. It was a time of fear and financial instability for many, but Iggy believed in his vision and never looked back.
The Importance of Strategic Advertising from the Start
One of the pivotal decisions in Iggy’s journey was hiring Asheville Multicultural, the first bilingual advertising agency in Asheville. This collaboration marked the beginning of a well-executed series of advertising campaigns designed to reach both English-speaking and Latino audiences. For us to understand this goal we decided storytelling and emotional connection are key, Iggy and Asheville Multicultural got to work.
Together, we focused on graphic design, short videos, and consistent social media strategies. These tools are essential and current for anyone building the brand identity, in the case of Iggy’s Detailing we embraced key words such as; locally owned company, family operated, exceptional customer service and we focused on generation good reviews on google.
Building a Bilingual Brand
Reaching two distinct demographics simultaneously is no small task. We knew the English speaking target could not be approached the same way than Latinos. These two demographics see things differently and we develop campaigns with the same message, while considering cultural differences. That’s where the value of bilingual advertising is evident. Our job at Asheville Multicultural was to ensure that every message felt authentic in both English and Spanish, and that it reflected the values of the community we were targeting.
For Iggy, being Latino and bilingual wasn’t just a background detail—it was an asset. We embraced that identity in every piece of content, from social posts to printed flyers. We made sure to highlight that Iggy’s Detailing was not only a small business but also one that represented the growing Latino entrepreneurial spirit in the city. We at Asheville Multicultural are proud to see the growth of Iggy’s Detailing.
Creating Content Intentionally.
Content creation is a key element of our strategy. We developed short, engaging video clips that showcased Iggy’s services in action—interior cleaning, exterior polishing, ceramic coatings, and more. These videos are about showing results; they are designed to connect with people who need a trustworthy detailer.
From Shared Space to a Downtown Location
The original shop on Riverside Drive served its purpose well, but fate had other plans. Just as Iggy’s Detailing began to gain momentum, Hurricane Helene devastated the area, destroying the original space. Fortunately, Iggy had moved weeks before to a new location—a decision that would prove crucial to the survival and growth of the business.
Today, Iggy’s Detailing operates from a beautiful new location in downtown Asheville. It’s a space that reflects the professionalism and attention to detail that Iggy brings to every job. The journey from a small rented corner to a thriving urban location is a testament to Iggy’s work ethic, but also to the impact of thoughtful advertising campaigns.
Blogs and Storytelling
As part of our approach, we emphasized the importance of blogs as a long-term strategy. Blogging allows small companies to establish authority, provide value, and increase organic reach. With Asheville Multicultural, each blog we designed to educate, inspire, and improve SEO rankings. Topics ranged from detailing tips to stories about local events and partnerships.
Why Bilingual Advertising Matters
A bilingual advertising agency in Asheville does more than translate words. We translate ideas, emotions, and culture. Asheville Multicultural brings together creative talent from diverse backgrounds to ensure that every advertising campaign resonates authentically with both English and Spanish-speaking audiences.
In Iggy’s case, this means that his brand has grown beyond one niche. He wasn’t limited to one community or one customer profile. His service became accessible and relatable to a broader demographic, and this is what makes Asheville Multicultural a great advertising option for your business.
Local Pride and Community Support
One of the most effective elements of the advertising campaigns is focusing on the fact that Iggy’s Detailing is a locally owned company, and proudly family operated.
People in Asheville value supporting local entrepreneurs, especially when they offer great customer service, reliability, and dedication. These values showed up on video, flyer, Google reviews, as well as social media.
The community,notice referrals, and repeat business followed. Iggy built not just a client list, but a loyal customer base that continues to grow.
What Other Entrepreneurs Can Learn
The success of Iggy’s Detailing offers several takeaways for new entrepreneurs:
- Invest in advertising early. Branding is not optional.
- Use video and social media. These tools offer massive reach and help build trust.
- Work with experts. A bilingual advertising agency in Asheville like Asheville Multicultural can help you reach diverse markets.
- Create consistent content. Keep your brand top of mind with blogs, videos, and updates.
- Tell your story. People want to support local businesses and they also want to know about you!
Five years later, we at Asheville Multicultural congratulate Iggy and his amazing team. Their growth is a reflection of what happens when talent meets opportunity.
👉 Ready to start your own path to success?
Call us today and discover how we can help you transform your business into a recognized brand
If you’re a business owner wondering how to reach more people and build a lasting presence, we’re here to help. Whether it’s graphic design, video, social media, or strategic advertising campaigns, we specialize in helping your brand stand out in Asheville’s growing market.
